Researching Women as Your TARGET Market

Here is my favorite copywriter Lorrie Morgan-Ferrero teaching us how research and write to your target market, an essential skill.
Women, like men, are vastly different and fit in multiple categories making market research more challenging, but incredibly important.
Imagine a circle with the words “female prospect” in the middle. Now when you go to categorize your [...]

Finding Your Way

Lorrie Morgan Ferrero was a divorcee, then a single parent, then unemployed; but her determination to be with her sons made her successful.

Selling Your Products and Services part4

Why do you keep giving your products or services away for free and what to do about it.

Selling Your Services and Products

This is part 3 on the selling your services and products series. If you’ve missed it click here for part 1 and click here for part 2. Also, down the page and just to the right you can enter your email address to have my lastest blog posts sent directly to your email!
When it comes [...]

Selling Your Services/Products

Your image should be congruent with your industry, your prices and the results that you say your services/products can produce.

How Should I Price My Products/Services?

3 things to help you determine the price of your product or services