Category: professional

There are 52 posts published under professional.

No Is the New YES!

You volunteer at your church.

You help out in your community.

You are the go to person in the family.

The kids can’t live without you.

Everyone counts on you.

They know who to come to to get things done.

You are Ms. It.

Ms. Thang.

You do it all.

Yeah,  how is that working for your business?

I am always amazed at my clients, powerful women, when they tell me that they are going to put in 1-2 hours a day, 2-3 days a week, on their business.

It makes me LAUGH OUT LOUD because they HIRE me as their business coach and then assume that they will continue with their regularly scheduled program-barely putting time into their business.

I have to tell them, “No, no sister girl. Now it’s time to work! And the business on-the-back-burner-thang is no longer going to cut it!”

They are always shocked! “How many hours Lady T? I have to do this & that & this & that….maybe I can do an hour a day 6 days a week.”

That is their sacrifice!  That is their compromise!

That is hilarious.

That is sad.

Because it reveals (to me AND often times to her) how much time she has been putting into her business before hiring me.

Moms, if you want your business to grow you MUST put in more time. And that means learning to say no to everything and everybody, for a while, to get momentum in your business.

How long do you have to say no? I don’t know.

It depends on your business, your depth of knowledge in your industry, your competition, your computer skills, the number of children, how old they are etc.

I assumed that my first year in business I could immediately make $5,o00 a month. That’s what all of the gurus told me I could do.

But I spent the first several months learning how to put my website together. Months later I outsourced it and the first time I ran into a problem I didn’t have the knowledge or language to explain the problem to my host sever.

I spent the next several months learning internet marketing. Then came Twitter a BRAND new form of social media with it’s new rules and laws.

You have got to put in time into your business to learn the things that you’re not proficient in and then put in time to learn how to use the technology to  capitalize on the things that you ARE proficient with.

Learn to say no so that you can say Yes to your success!

 

 

 

 

Do you have a hard time saying, NO? Here are some phrases that I teach women in my seminars. Try these nice “no” phrases on for size.

“I would love to however…..”

“Thanks for the opportunity however….”

“What a wonderful idea, however…..”

“I appreciate you asking me of all people, however…..”

If you need to stall for time because you’re too afraid to say “no” right there on the spot here are nice ways to lead to no:

“Let me check my schedule before I commit to that.”

“I’ll get back to you on that.”

Go home and practice and then call them back with one of the above ‘no’ phrases.

Do NOT (and I repeat DO NOT) go into long explanations. They do not care!

If they ask why, they are just trying to judge if it’s really important or how to talk you into what they want. That’s not for them to decide is it? So again don’t give long explanations.

If you want success you must learn to say no because “No’ is the new “Yes”! Use it generously for the sake of your success.

Have you discovered a “no” phrase that works for you? Share it with us!

Getting Your Bio in Great Shape

Today my guest blogger is Nancy Jutten of Bye Bye Boring Bio. I interviewed this mompreneur and found her delightful and knowledgeable!  Click here for the interview. Here she offers her knowledge to help us think through our bio! Thank you Nancy!

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Not every business owner has the interest or inclination to get interviewed by the media, become a popular public speaker, or step into that dream of becoming a best-selling author. However, it is a universal need among business owners to position themselves to attract more of the right clients right now. Those who want to stand out and shine as they attract more clients need to say who they are, the mission they are on, the results they bring about, and why it matters in compelling terms that capture attention straight away. That means using your bio as a tool to attract exactly what you seek in terms that actually compel prospects into action.

For example, if you were seeking a personal fitness trainer, which of these two descriptions would compel you to lean in and engage?

A. I am a personal fitness trainer who serves 50-something rich people who reside on Mercer Island who want to get in better shape now.

B. I am a Jewish mother with a PhD who is also a fitness maven on a mission to get 50-somethings off the couch and taking the stairs with a smile because they look to the second half of life as the best half of life.

As for me, I’d choose B. because the message is steeped in authenticity, wow, and the promise of great possibilities that really resonate in a compelling, emotional way. And it all happens with one line of text.

The fact is, everyone’s business bio can be made better to showcase more authenticity, better messaging, and delicious benefits that really resonate with their target market. Best of all, a better bio can invite more of the right opportunities to reflect well in the balance sheet. Like all things — including exercise — it’s a matter of getting into action and selecting well chosen words that deliver the goods.

As you ponder those words, consider these marketplace realities:

1) There are 27 million independent business professionals trying to make a go of it beyond the scope of “cubicle nation.” Some have exited voluntarily, and some choose never to return or can’t find their way back in. These people have to make their way in the world somehow, and that means it is essential to differentiate and stand apart quickly in an online search. Blah, blah, blah and boring messages don’t get the job done.

2) There are many people who need to invite additional streams of income beyond traditional employment to make ends meet in this demanding economy in which many states are still reporting double digit unemployment. What potential clients find out about them in a quick Google search can mean the difference between getting a call to get into action or sitting indefinitely for calls that never come in. Conduct a “Google” search for your name, your company name, and the key words for which you want to be known as the expert. If the search reveals a disconnect, consider that your wake up call to take inspired action to change that for the better.

3) Speakers who want more paid speaking engagements can invite plenty more of them and the compensation that goes with them, provided they lead with a provocative, timely headline and describe their message points in ways that get meeting planners to say “YES” right away. Those who ramble in broad generalities are often disappointed by their results, whereas those who describe the value they bring in bold terms often welcome the compensation.

4) In today’s economy that the Wall Street Journal has called “the age of going solo,” decision makers recognize that they are doing business first and foremost with PEOPLE as opposed to COMPANIES. People want to know about that energy healer, financial planner, or business coach before putting their money on the line to benefit from their unique ways of serving clients. How quickly a consultant, expert, author, or media personality can get to the “like, trust, and respect” place has a direct impact over how much influence they can command and how much money they can make. A well crafted bio that makes clear the stunning results, sassy sound bites, succinct stories, and relevant social information that guides ideal clients to get there faster can bring plenty more qualified sales opportunities than leading with an old school bio that reads like yesterday’s news.

5) There are a great many people who struggle GREATLY with talking about themselves. For those who want to get seen, heard, celebrated and ultimately COMPEN$ATED, this is a huge problem. Those who are willing to articulate the value they bring for their ideal clients in terms that resonate and are sufficiently compelling to invite prospects to become paying clients can advance along their path to revenue generation a whole lot faster than those who don’t or won’t. It’s an exercise well worth the effort, as you’ll soon find out when you plug in these lessons to your expert advantage to scoop up the marketplace opportunities that await.

Nancy Juetten, author of Bye-Bye Boring Bio, speaks and leads workshops to guide business professionals to get seen, heard, celebrated and compensated for their expert status.  Visit her blog to gain immediate access to the Rock Star Status Reality Check and other bonuses to transform your boring bio from wallpaper to wow today at www.byebyeboringbio.com. Call or email at nancy@nsjmktg.com or nancy@nsjmktg.com.

Creating A Quatum Leap In Your Business

I loved speaking with Lynn Scheurell! Like me she believes that business is the expression of our highest calling that we are obligated to follow thorough on it.

And today she gave us some great food for thought as she went through a list of 5 things that are holding us back in our business.  One in particular made me stop and think; lack of supportive environment. I’ll allot times during the week to meditate on how to change some things in this area.

Click on the link and listen in.

Listen to internet radio with Powerful Women Only on Blog Talk Radio

http://www.blogtalkradio.com/forpowerfulwomenonly/2011/07/27/creating-a-quatum-leap-in-your-business

The Ultimate Woman

My interview with Felice Gerwitz was so inspiring today! She is a mothe, grandmother, author, speaker, publisher and consultant to aspiring authors!

What an awesome woman! Dang, I must make her my friend!  I’m trying to determine how much money I should offer her to be my new BFF. LOL! You must listen in to this interview as she talks about her entrepreneur journey and faith in God to take her where she’s going!

 

Listen to internet radio with Powerful Women Only on Blog Talk Radio

Owning vs Emphasizing Your Femininity

My guest blogger today is Riot.Jane, a witty and highly opinionated woman who is expressing her thoughts on another blogger’s opinion about femininity.  Thank you Riot.Jane!

 

On a blog the author recently wrote about the motivation behind her decision to begin a mini-revamp on her personal image.  While I tend to respond to such discussions with a “Meh” (I am just not a clothes and make-up kinda girl), the first words caught my eye:

Despite knowing I’ll get ripped for sounding sexist, I’ll say it: I think a lot of single women would probably feel more empowered over their dating lives if they’d own their femininity rather than shove it in their work suits.

Okay, blogger lady, I dare you to tell me more about “owning my own femininity” without sounding sexist.

It hit me the other day while on a Southwest Airlines flight on which the flight attendant females walked the aisles in golf shirts, Dickie’s work pants, and something akin to truckers’ shoes. They looked like they should be directing planes on the Tarmac; not serving sodas. What happened to the days of the tall boots and mini skirts? It was so much more… well… feminine. (Yeah, I know. It’s a dirty word to some women, but I have no problem with it. Women and men alike enjoy looking at attractive women. Tall boots? Short Skirts? Just throw in some tights, and I’ll put them on now!)

But the sight of these women was just another reminder to get on the stick with something I’ve been wanting to do for a few weeks now: a mini-image revamp. Unlike the direction that Southwest is headed, I’m going full-throttle feminine. Not boobs-in-the-face, crack-showing, “hey-do-you-want-a-piece-of-this” pseudo-femininity feminine (as a lot of the teens and twenty-somethings seem to deem sexy), but old-fashioned feminine with a sophisticated, modern edge.

WHOA THERE!  Sounds to me like Blogger Lady is equating or confusing the words “owning” with “emphasizing.”

Since when are skirts and dress blouses important to “serving sodas”?  Why is a woman who isn’t in heels and hose only suitable for “directing planes on the Tarmac”?  When one woman’s opinion is that tall boots, tights, and miniskirts are “feminine”, this woman’s opinion is that tall boots, tights, and miniskirts are an affectation designed to make ourselves more visually appealing to men while forcing us to walk like prey animals.  (There’s no surer way to make yourself seem like something to be protected rather than respected than to not be able to walk with a sure, strong stride at a quick clip on your own two feet.)

“[T]he direction that Southwest is headed” makes my heart sing.  Enlightened companies with non-sexist dress codes are the ones that receive my resume.  I don’t want to work for a company that attracts and caters to Barbie Doll women.  I don’t need to compete with the Bimbo Brigade while they ostracize me from the informal networks that create successful professional relationships.  I definitely don’t do well in environments that respect physical beauty and politics more than efficiency and quality work product.

Business Casual Attire For the record, golf shirts (and the very similar item called polo shirts) are available in female cuts/sizes, and the two pair of Dickies “work pants” that I own look like slacks when ironed.  “Business Casual”  usually includes slacks and polos.  Such attire is common today, especially in environments where employees will have to step, fetch, and perform any type of manual labor as part of their job duties (flight attendants, PC support, and inventory clerks are good examples).  People required to be on their feet for hours at a time deserve the respect and kindness of shoes that fit their feet, not feet having to fit their shoes. Activity-appropriate footwear is actually a safety and ergonomic issue.

I will spare you the rant that comes to mind because the Blogger’s only criticizing the female flight attendants.  God save us from returning to the days of inequitable professional dress codes.  We’re still fighting the equal-pay and equal-promotion battles, and retro thinking hasn’t helped.

As for the “boobs-in-the-face” and “‘hey-do-you-want-a-piece-of-this'” types of emphasized femininity, these expressions are just as valid as the Mad Men image that Mary prefers or the Rosie the Riveter image that Southwest’s female flight attendants invoked in her.  The last thing that women need from other women is judgment regarding their work clothes, especially when it’s uniformed attire (which he vast majority of flight attendants wear).  Even if it’s not a uniform, if you don’t have something useful or supportive to say, would you kindly shut your mouth?

 

How do you think a female flight attendant from Southwest would feel if she read this?  Are you really advocating that we should all return to impractical (and expensive!) clothes and hair, shoes that hurt our feet, and other affections that detract from our independence and equality?  Seriously, I’m okay with you saying this is how you feel about you and your style, but not with your saying that we all should do the same.

Isn’t it lovely that our culture has evolved to the point of allowing each woman to choose our her personal style?   Sure, “women and men alike enjoy looking at attractive women,” especially those emphasizing (or over-emphasizing) their femininity.  The proper time and place for that is social, though, not professional.

Riot.Jane is an obnoxious, opinionated, outspoken, pushy, and brilliant woman with a voracious appetite for all things stimulating and self-destructive (including Maker’s Mark and fine European cigarettes).  Her social commentary and reflections upon the colorful lives of herself and others can be found at The Jane Project, a community blog about the female experience.