Category: Social Media

There are 19 posts published under Social Media.

Learn What Really Works with Facebook Marketing

It’s a fresh, new year with great potential and now is the time to market on the most powerful free visibility tool online, Facebook!

Don’t let the deceptively simple nature of Facebook fool you…

It’s a powerful marketing tool, but it can be complicated if you aren’t familiar with the hidden steps to accomplish your goals.  Facebook marketing produces great business results when you know the tips and tactics that make it work successfully.

The four week webinar training Facebook 4 Biz: Ready, Set, Go! has proven to help small business owners to accomplish more using Facebook to market and grow their businesses. The class is presented by my friend and colleague, Janet Slack, who has taught hundreds of small business owners how to have success with Facebook marketing.

Here’s the latest rave review of Facebook 4 Biz:

“Thank you for this great class! I now feel so much more confident maneuvering my way around Facebook, both personally and professionally. I am so excited about all the connections I am making and all the people that have already “liked” my business page! It’s nearly 50 people in the first week!”

And businesses that have already set up a Facebook page are learning how to optimize and tweak their pages for better results.  If you haven’t established a presence on Facebook, need some help with how to make it work or even need to learn what to do first (or next), this class is for you.  I believe in the results you can get from this class so strongly that I give it my personal recommendation as an affiliate and will be in the classes myself.

Hurry though!  The class starts on January 17th and you can have your business up and running on Facebook before the end of the month!   Read more comments on the class, get all the details and register here.  Facebook 4 Biz: Ready, Set, Go!

How to Sell Using Facebook, Twitter and Other Social Media Tools

Social media is many things. It’s a fantastic business building tool. It’s a great networking and learning tool. And when used correctly it can be a good selling tool. Here’s how to sell with social media.

Use social media to build a brand. Social media is an excellent brand building tool. Brands are important because they help a prospect create an identity for you. When you have a strong brand identity,  your prospects will think of you first when they have a need in your area. Building a brand with social media takes time. It takes creating a plan, a message, and a brand image.

Decide what image or brand you want to communicate and then create a plan to make it happen. This plan will likely include interacting online. In addition to posting messages on social media sites, and creating a profile that represents your brand, you will interact in a manner that is consistent with your message.

Use social media to enhance likeability. For many businesses their brand is their personality and this is easy to communicate via social media. We buy from people we like and from people we connect with. Social media is a fantastic way to express who you are and what you’re about so you can effectively communicate your personality. Be friendly, be funny, be informative, be who you are and your audience will connect with you and ultimately buy from you.

Use social media to quietly, subtly promote your products or services. You have to be careful with social media selling. People join social media sites like Facebook and Twitter to interact, not to shop. They do not like nor do they respond to blatant sales messages.

You can occasionally post a promotion or a new product on social media sites. The best results tend to come from promotions that are specific to your connections on that site. For example, “Facebook Friends 20% off Promotion.” However, it’s also important to test and track promotion tactics to determine what your audience responds to. Take great care when using social media to provide valuable information and interaction or you’ll turn off prospects.

Advertise. Many social media sites now offer highly targeted advertising options. Like any marketing tactic, it pays to invest wisely, test and track for optimal return on your investment. However, business owners ARE finding success using social media advertising options.

Integrate your social media interactions into your business website. Successful social media selling is about creating a community. Once you have a group of people who follow you, trust your authority and credibility, and like you, then selling via social media is easy.

The key to using social media to sell is to use it as a tool to build your relationships with your prospect. Using it as a medium to deliver a sales message generally doesn’t work. Fit the message to the medium and use social media to build awareness, traffic, liking, brand, and your community. Then selling will come naturally and the potential for profit is huge.

Janet Slack originally posted this article on her blog, Solopreneur.Biz .  Janet specializes in helping small business owners grow their businesses in any economy.  Get her free ebook, Biz Tips for Entrepreneurs and learn more than 50 ideas to help your business grow.

Thank you Janet!

If you would like to join Lady T on my Facebook, LinkedIn or Twitter just click the icons on the left!

The Prosperity Game

I just signed up to play the Prosperity Game at Choosing Prosperity.com.  The purpose is to stir up a feeling of prosperity in your energy field. So each day  you receive a virtual check from the Universe and then go on a virtual spending spree to make purchases that will bring you the most joy.

Right away I was given $100 from “the universe”. I have to admit, seeing my name on a $100 check felt good. I figured I would buy  a couple of tops and a pair of shoes. But when I went “shopping” at Wishpot.com I found a pair of shoes that cost $89. I wrestled with the idea of spending the entire $100 on a pair of shoes. Whenever I would remind myself that I’m going to get some more of these prosperity checks, my other mind would say,  “But yeah…you can’t trust that. Suppose you don’t get back to the website.”

Interesting.

Here are my Lizza Heel Jessica Simpson, honey colored pumps!

Jessica Simpson Lizza Heel pumps

My 1st check will go on a pair of these.

Building Your Business With Teleseminars

Today I interviewed Doug Hoyt,  founder and president of Net Worthy Media based out of Naperville Illinois. Doug teaches and helps entrepreneurs to build their businesses with  teleseminars. I love this guy and think I’ve found my Teleseminar coach! He’s not hype. He’s not all about money. He’s a guy who just wants to help people with the expertise that he has….and of course get paid-well he has 4 children and wants them to have a good life.

In this interview he talks about:

  • why it’s important to incorporate teleseminars into your marketing plan
  • what it takes to actually run a teleseminar
  • the benefits of using them to build your business
  • …..too much to mention! The interview is almost 45min long!

No hype. Nothing to sell. As you listen to his interview check out his website.