Category: Blog Talk Radio

There are 47 posts published under Blog Talk Radio.

Does Marketing Have to Take up all your Time?

I recently conducted a survey among all my colleagues on LinkedIn, asking them to tell me about their experiences transitioning from a job to self-employment.  I posed the following question:  What was the single most important thing you had to learn if you left corporate employment and started a new business? 
The choices were:  How to manage time, how to cope with working alone, having to learn new skills, finding qualified assistants, and marketing the new business.
The answer chosen most often was “marketing the new business,” (44%) and next was “having to learn new skills,” (24%).
The comments about marketing had a negativity that gave me pause–listen to some of them:

  • Go into business because you love business, not a particular profession,because the business activities will take up 90% of your time.
  • Within the first months,you’ll realize your primary job now is to market the business, and not to do what you are good at doing.
  • I was was able to get several clients, but it took a lot of time and effort.  I was more than happy to return to a place where I could work with a staff and stay connected to people.  I have no desire to work alone again.
So it sounds like many people who have started their own business are finding that it is not what they thought it would be.  I don’t know, but I wonder if a lot of these people underestimated the nature of the changes required of them, and that they are suffering because they set up a business that was unworkable from the start.
You should expect to spend 90% of your time marketing in the first month or so, but it should drop off significantly after that, once you get your pipeline full.  If you put a strong marketing system in place, you will get a steady stream of clients from a measured amount of activity each month, leaving you plenty of time to do what you love.
If you are making any major change in your life, get a coach, a mentor and/or a teacher to make sure you understand the nature of the work ahead.  Don’t try to reinvent the wheel!
Susan Longley is a business coach who specializes in empowering emerging entrepreneurs to become confident business owners. She works with people to develop an entrepreneurial mindset and teaches them the basic skills they need to start and grow their businesses.   www.keystonebusinesscoaching.com
Also, listen to Susan’s interview where she talked openly about her transition from employee to entrepreneur on my BlogTalk Radio Show, I am The Boss of Me.
==> http://www.blogtalkradio.com/imtheboss/2012/02/08/i-quit-my-job-susan-longley <==

I Quit My Job- It’s Your Call

   Today I interview Ceri Ruenheck who quit her job 17 years ago and started It’s Your Call.  She provides business-to-business telemarketing services to small businesses. Basically she is the cold-calling expert that helps you can convert leads into sales!

In this interview she talks about the challenges that she went through in building her business, from blowing through her savings to needing to get a PT job even after having success in her business for years.

But you have to hear it for yourself to receive the inspiration to quit YOUR job and start your business.

 

Click the link to listen ==>http://www.blogtalkradio.com/imtheboss/2012/01/18/i-quit-my-job-its-your-call <==

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Be A Toilet Paper Entrepreneur

I just got off the phone with Michael Michalowicz, what a cool guy! You must listen to this interview because he gives some great tips on how to get pass the common “financial issues”, like not having enough money.

If you are still contemplating quitting your job, if you are in the middle of a plan to quit your job or if you are still stuck in a job that you hate, familiarize yourself with The Toliet Paper Entrepreneur. He will give you a different perspective on what you can do and need to do to get it going because he believes, like me, that you should break the rules! And we talk about it in this BlogTalk radio interview.

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http://www.blogtalkradio.com/imtheboss/2011/12/14/toliet-paper-entrepreneur

 

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How to Balance Entrepreneurship and Homeschooling

Laurette Lynn is The Unplugged Mom and has an awesome podcast that covers current topics of relevance and concern to the home educating and free-thinking parent. She is an inspiration to women and her show is one that you would want to subscribe to.

Recently she interviewed me about How to Balance Entrepreneurship and Homeschooling. Our conversation was that of two girlfriends and you will definitely gain some wonderful ideas and encouragement from it.

Just click the link to listen  http://bit.ly/sBHXQu

BTW, have you seen the video where my day is condensed into 4min? It’s a peek into the day of a homeschooling mompreneur.

 

Achieving Your Dream of Entrepreneurship

My interview with author and motivational speaker, Kamran Akbarzadeh, PhD was inspiring! He is a chemical engineer -research scientist-who is right NOW in the transition process and has already claimed that by this time next year he will be working part-time and lined up to quit his job.

I love talking to people who are going after their dreams, they keep me pumped up!

Listen in to his story of transition and then click over to his website and download the 5  FREE GIFTS that he has offered my listening audience!

 

 

 

http://www.blogtalkradio.com/imtheboss/2011/11/16/achieving-your-dream

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