Trade Show Planning for Mompreneurs

Today Charles Dugan is my guest blogger with some information that will expand your thinking about marketing your home-based business. Thanks Charles!   Many – if not most – successful business women are also moms; some are even WAHMs (work at home moms). That doesn’t mean they can’t also have successful careers in the corporate [...]

Researching Women as Your TARGET Market

Here is my favorite copywriter Lorrie Morgan-Ferrero teaching us how research and write to your target market, an essential skill. Women, like men, are vastly different and fit in multiple categories making market research more challenging, but incredibly important. Imagine a circle with the words “female prospect” in the middle. Now when you go to [...]

Realistic Forcasting When Writing Your Business Plan

When forecasting sales for your new business where should you go to get figures?