Researching Women as Your TARGET Market

Here is my favorite copywriter Lorrie Morgan-Ferrero teaching us how research and write to your target market, an essential skill.
Women, like men, are vastly different and fit in multiple categories making market research more challenging, but incredibly important.
Imagine a circle with the words “female prospect” in the middle. Now when you go to categorize your [...]

Realistic Forcasting When Writing Your Business Plan

When forecasting sales for your new business where should you go to get figures?