This is part 2 on the series of selling your services/products. For part 1 click here.
When you own a home base business you are always selling your services and products so it is very important to dress, look and be (not act, but BE) the business person that others expect of you.
I know you want to “be your own person”. You want to be free to “dress the way you want”. You don’t want to sell to people who judge you by “superficial” things like appearance and dress.
I understand and I actually feel the same way. However, we are visual creatures and we do judge people by their appearance. You do it and so do most others. If you tell me you can help me grow my business to a 6 figure income and you want me to pay you 5 figures to teach me, I expect you to look a certain way-or you better have numerous, believable testimonials to back you up.
Please understand, you’re not manipulating people when you dress for success. You’re helping them to quickly move past their doubts and fears. When selling your products and services remember, people are just as afraid of being taken for their money as you are. No one wants to be “hoodwinked, bamboozled, led astray, run amok”. Everyone has their radar antennae fully engaged at all times. When your words and image are aligned with the price or your products or services it helps them to relax-just a little.
Therefore, think about your appearance when you go out. Going to the grocery store could lead to you meeting your next client. Or maybe you will meet someone who knows someone who could be your next customer. Do you want that person to go to their friend-your potential customer-with exciting words about meeting you but then explaining that you didn’t really “look the part”?
When it comes to selling your products or services remember that first impressions are often last impressions. Your image should be congruent with your industry, your prices and the results that you say your services/products can produce.
I would love to hear your thoughts.