work at home, women in business, resources for small business

Ideas for Home Business

Today’s guest blogger is Debbie Russell. I’m grateful that she was able to provide us with ideas for our home business during this crazy economy. Thank you Debbie!


The economy continues to limp along its rollercoaster ride of ups and downs but doesn’t offer any real hope to the millions of people who remain unemployed. In March of lastyear, the national unemployment rate sat at a whopping 9.7%. As of September 2010 that number only dropped half a percent to 9.2%.

The group most affected by the lack of jobs is the over fifty crowd. Although at 7.2% (the highest since WWII) the unemployment rate for baby boomers is lower than the average, it is a fact that people in this group remain out of work for longer. The average length of time between jobs is 22 weeks. For over fifty unemployed workers, the average is 35 weeks.   Personally, I am in this group, having lost my job due to corporate downsizing. over a year ago.

Baby boomers like me are sitting down and taking stock of their current situation. Some are choosing to retire early. Others are going back to school for retraining in other careers. While these are both good options, possibly the best thing you can do for yourself is to start a home business.

As a boomer, you have decades of knowledge and experience that other people need. While it is true that it is harder for someone of our generation to get a job, there is no reason why you cannot approach the company from a different angle and sell your expertise as a consultant, which is perfect for a home business.

In fact, selling your knowledge can be worth millions. You can certainly charge much more for it than the salary you would receive as an employee. Both individuals and businesses are struggling to get ahead in this poor economy. What you know can provide them with the edge they need to compete effectively and they are more than willing to pay people who can help them get results.   You also have the flexibility in your life and schedule.

As a freelancer, some ideas for home business include:

* Starting a consulting business providing advice to companies in your industry. For example, if you have been in sales and marketing for the last three or four decades, you can help businesses form and execute marketing strategies that drive sales.

* Develop a training course that teaches people specific skills or provides highly prized knowledge. For instance, you could teach human resource managers how to meet the needs of this new global workforce.

* Venture into the internet with a blog that provides insight into your industry. For example, former health care professionals can teach people how to get the most out of their medical care and save money on health care costs.

The list of home business ideas goes on and you are only limited by your creativity. Anyone in any industry can get on the freelance bandwagon including dieticians, human resource managers, lawyers, doctors, healthcare administrators, teachers, and many others.   All of these professions can easily translate into a home business that can be used for developing business with new and former clients.

Tips on Getting Started With your Home Business

As is the case with most home business ideas, the trick is to get started.

* Start by evaluating where you currently are. What can you do? What are you willing to do? What do you like to do? Don’t let not knowing how to do something put you off from pursuing a home based business idea. You can always get training to fill in the gaps in your knowledge.

* When you are first starting out you want to focus on one thing at a time. Focus on starting your consulting firm and then work on writing and selling a business book, for example.

* Eventually, though, you will want to develop multiple streams of income. In our business, my husband and I make money providing boating services, a chain of retail online stores and social media services that help home based businesses.

* Spend a lot of time on developing and executing marketing strategies. Your greatest challenge will be getting your name in front of interested buyers and this is where you want to make sure you are investing in tools and techniques that will get the job done.

Getting Your Home Business Online

There are various ways you can market your new freelance home business, but one tool I want to recommend is  this Branding System that I used to develop my website/blog.. In a world connected by routers and cables, you must have an internet presence. This system will help you establish your business brand quickly and easily so you can focus on what matters most; helping your customers.

Experts predict that it will be several years before the economy recovers fully. You really can’t afford to wait that long for a job that matches your skills and experience. Take a chance on yourself and start your own home based business today.

Debbie Russell is a marketing veteran who loves to train people on the best way to build their businesses. For more tips on how to brand your business for success, visit her website.  For a turnkey branding system that puts your name on the Google map quickly and easily, visit MyBrandingSystem .

To Our Mutual Success, Lady T

  • incense
    July 26, 2013 at 11:09 am

    This is a topic which is near to my heart… Cheers! Exactly where are your
    contact details though?


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